Shudh Ganga Abhiyaan - Wheel Detergent

The "Shudh Ganga Abhiyaan" campaign by Wheel
Detergent powder aimed to raise awareness about
the importance of cleaning the Ganga river. In a
unique approach, we set up a portable washing
center in Banaras, allowing people to wash their
clothes using Wheel Detergent instead of polluting
the sacred river.
Collaborations with local organizations, influential
figures, and environmental activists amplified the
campaign's message.